Search Engine Optimization (SEO)

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    Why Hiring an SEO Company is Essential to Growing Your Business?

    Google searches are the #1 source of online traffic and you can’t get to page one on Google without a great SEO company.

    Hiring an SEO company becomes more cost effective over time producing huge ROI as you continue to get more sales leads.

    An SEO company increases how many people contact you from your website.

    SEO for Google Rankings

    Getting more leads by growing your organic traffic starts with getting to the top of search results. That means an SEO company optimizing your website with relevant content, credible backlink building, and doing the hundreds of little things that get Google’s attention, positioning you as a trusted brand and authority in your market. Our SEO experts perform search engine optimization by monitoring your page rankings, adapt rapidly to algorithm updates, and apply leading edge thinking to ensure your success.

    Dominate local search engine listings

    To get more sales online, you need to be at the top of Google’s Local listings and map packs. But it takes more than just updating your profile and adding a couple pictures to get there.

    Search Engine Optimization FAQs

    Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

    SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

    There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.

    Yes, you can – it takes a bit of know-how and learning by trial and error, but it’s possible to implement a basic SEO strategy across your website. However, SEO is time-consuming and to do it properly you need to consider both technical SEO and on-page SEO. What’s more, you will need to keep up-to-date with the algorithms’ changes to the various search engines.

    There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:
    Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
    Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
    Content Creation — If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

    This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

    SEO is a multifaceted practice that requires many different actions to be taken on a website for it to be optimized for search. Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. You need links from authoritative external sites pointing to your site in the form of a backlink and these external sites need to have a good domain authority score.

    We’ll work closely with you to make sure we understand all aspects of your business, providing a comprehensive strategy that matches your specific goals, objectives and audience. No pressure. We won’t pester you or send unwanted follow ups. Let’s see if we’re a fit and go from there. We’re looking forward to connecting!

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    (203) 864-4006

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